Marketing Research Report Coursework Example | Topics and Well Written Essays - 2750 words

Marketing Research Report - Coursework ExampleThat is a serious issue and that is the reason behind loss of skilful and experienced employees as those employees quit their jobs. Here in this look for I discussed about this problem thoroughly and some solutions I have given at the end. 1. Introduction and problem definition As a manager of an IT farm I found that there are several corporate problems a presidency faces like drop in market share, profit fall, employee turnover reduction, quality assurance issues, problem form client ends, government policies and several rules and regulations etc. solely here I am going to discuss the problems regarding my various employees who just came back from onsite jobs or foreign locations. The details of the problem is discussed below- In modern old age it is common to give strategically important tasks to top level executives and send them to foreign countries for a certain time interval. It is widely known as expatriation. To snip cultural s hock it is very important to make those employees aware and train for the culture of new countries and locations. It definitely cost a large amount of specie for the organisations to train its employees for a new country. At the moment work in abroad complete that employee comes back to its older location or may be in home country then that employee have some problem regarding this cultural trauma this is known as repatriation. (Nikolaeva, 2010, p.5) Objective of our research is how handle the repatriation practices end-to-end the organisations efficiently. To gain international market knowledge expatriation is the effective tool. It is also helpful for the organisation when that employee after coming back to home country guard their international knowledge in the organisation. But it is proven that repatriation process is worse than expatriation process, because when an employee having problem regarding his/her own countries culture then that employee is in real problem. That is wherefore in corporate culture repatriation is dangerous than expatriation. (Arman, 2009, p.1) 2. Research rule and limitations To accomplish a valuable research an authentic and generous data collection method need to be followed. Relevant data are collected from market research, after processing those data, they can be used in various research purpose. Hidden knowledge behind the research is understood by the research results and it makes aware the detective about the problem thoroughly (Kolb, 2008, p. 12). By the market research, researcher get the data form very wide range of population like clients, employees, management people, logistics agents etc (McDaniel & Gates, 1995, p. 5). From several researches methodology researcher can choose check of them or only one of them. But researcher always needs to keep one thing in mind that his goal of research should not ever get distracted from the previously decided path. Research methodology is the most important factor of the fr amework as whole analysis is depending on this. Source is the next important part of the research. Researcher chooses what research approach is also another important factor. After that selection researcher needs to engineer how much primary and secondary research is need to be done and how much importance they need to give each method. After that its only rest thing is